3522 Ashford Dunwoody Road #172
Atlanta, Georgia 30319
404-218-4117
tim@timhalloran.com
HOW BRANDS CREATE STRONG, INTIMATE RELATIONSHIPS WITH CONSUMERS
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START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP

Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools
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RESOURCES
Social Break Ups

BYLINE:    Lori Johnston 
For the AJC 
DATE: February 5, 2010 
PUBLICATION: Atlanta Journal-Constitution, The (GA) 
EDITION: Main; The Atlanta Journal-Constitution 
SECTION: News 
PAGE: A2

Q: In an AJC story, PepsiCo was referred to as "Big Blue." I always thought that "Big Blue" was the nickname of IBM. Are both corporations nicknamed "Big Blue"? -- Lance DeLoach, Thomaston 
A: IBM has traditionally had the nickname. However, in beverage circles, Pepsi is sometimes referred to as "Big Blue" or just "Blue," said Tim Halloran, a marketing instructor at Emory University's Goizueta Business School. One factor is the amount of blue in Pepsi's logo. A more important factor, he said, is that Coke often is referred to as "Big Red," due to the "Coke Red" color that has always been part of its heritage. It has become corporate shorthand to sometimes refer to Pepsi as "Big Blue" or "Blue" to Coke's "Red."

 

 

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