Tim Halloran, “The Brand Guy”, accomplished brand marketer, business school teacher, and sought after brand consultant whose fascinating experiences result in entertaining stories that help audiences and clients understand how the principles of brand management can apply to their own lives, organizations, and business ventures.
Tim is available to address your organization on many brand/marketing focused topics including:
Romancing the Brand – As marketers, we act as surrogates that enable a relationship to manifest between our brands and our customers. This is how we provide value to both our customers and our brands. The most successful brands not only have strong, intimate relationships with their consumers, but work diligently to cultivate, manage, and grow those relationships in significant ways. Using real world examples, entertaining stories, and best in class case studies, Tim Halloran teaches your organization how to get consumers to fall in love with your brands.
Starting A New Consumer Romance: Discover Wants and Turning them into Needs – How do we really go about finding out what people want? To romance a consumer, we have to know our type.We have to discover the individual that will love what we are offering. In other words, we have to understand the consumer so well, that we offer them something they perceive is essential to their lives. Using real life examples, Tim Halloran helps you discover what truly makes your consumer tick, and ultimately helps you find those people that are most interested in engaging in a romance.
My Relationship with my Consumer Is In A Rut! Helping Brands Escape Relationship Doldrums – Let’s face it, in our own relationships, we get into ruts. We get in routines, we lose the excitement, and we become complacent. Is it any wonder that this also happen in our brands’ relationships with consumers? With numerous examples from some of the best in class examples of brands that have reignited their consumer relationships, Tim Halloran helps you find the spark to rekindle the romance between consumer and brand.
Romancing YOUR Brand – Brands come in all shapes and sizes, including you. How you manage your personal brand ultimately helps in dictating your success in various facets of your life, especially your career. With 20 + years in brand management, Tim Halloran shares how techniques used to build brand’s relationships with consumers can be applied to your own personal brand.
Tim Halloran is a highly sought after speaker and consultant. He has been providing training, leadership and guidance throughout his brand management, consulting, and teaching career. He has built and directed some of the world’s largest brands, with over 18 years of strategic consumer marketing, branding, advertising, and new product development experience. His unique perspective emerges from a combination of strategic brand management experience with a deep understanding of consumer insights.
Tim is President of Brand Illumination, a strategic marketing and insights firm that practices understanding and then building relationships between consumers and brands. Brand Illumination clients include Coca-Cola, Kraft Foods, Nabisco, Planters, Oreos, vitaminwater, smartwater, Georgia Pacific, Turner Broadcasting, the NBA, UPS, Intercontinental Hotels Group, Chico’s, Atlanta’s Fox Theatre, Simon Malls, and HasBro. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of POWERADE sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy, including the development of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio and television outlets and in USA Today, the Wall Street Journal, and Business Week. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist by Georgia State University.
Mr. Halloran also serves on the faculty at Emory's top ranked Goizueta Business School where he is a highly rated instructor in brand management and new product development.
Tim also serves as an adjunct faculty member of Marketing at both Emory University’s Goizueta Business School and Mercer University’s Stetson School of Business where he teaches in the BBA, MBA, Evening MBA, and Executive MBA programs..
Tim resides in Atlanta with his wife and 3 children.
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