Reviews

Romancing the Brand Listed in Forbes' "7 New Actionable Business Books For Smart Entrepreneurs"

Investors.com: "How To Win And Keep Customers With Strong Brands"

MediaPost - "Likable Super Bowl Spots Are Romantic Failures"

Small Business Trends - "Fall in Love with Romancing the Brand"

W&L Alum Brands a New Book

brand book bites: romancing the brand

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Radio

Jim Blasingame: The Small Business Advocate

Money Radio: "Business for Breakfast"

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News/Articles

Fast Company:
"How Two Liberal Arts Students Created A Million-Dollar, Rainforest-Saving Tea Company"

Harvard Business Review:
"A Simple Way to Measure How Much Customers Love Your Brand"

Harvard Business Review:
"Why Marketers Want to Make You Cry"

Romancing the Brand Named 2014 International Book Award winner for Marketing and Advertising

Bloomberg Businessweek: "In Shift to Sentimental Olympic Ads, Some Brands Keep Their Edge"

The New York Times: "For Coke, Challenge Is Staying Relevant"

Personal Branding Blog: "Romancing the Brand: An Interview with Tim Halloran"

Harvard Business Review, Blog Network, Tim Halloran

Harvard Business Review: "The Eight Phases of Brand Love"

Harvard Business Review: "How The Redskings Could Ditch Their Name But Keep Their Fans"

Harvard Business Review: "The Day Twinkies Became Cool Again"