Why The Brand Guy?
  • Real world success – Tim has developed, launched, and built some of the world’s largest and most well known brands. From origins at the Coca-Cola Company to ongoing consulting with Fortune 500 companies, “The Brand Guy” is a practitioner who understands the keys to developing strong and vibrant brands.

  • A proven educator – Tim brings a practitioner approach with significant experience in brand management and new product development. He is and adjunct instructor at Emory’s Goizueta Business School where he teaches brand management and new product development. In addition, Tim also serves in the administration of Emory’s Marketing Analytics Center.

  • A leading expert – Tim has been featured as a brand expert on numerous radio and television outlets as well as the USA Today, the Wall Street Journal, and Business Week. 

  • Passionate about client success – Tim is an ardent advocate of firms building their marketing capabilities.  Clients are limited so that Tim can focus on improving his client’s marketing performance through team workshops and individual coaching.


Tim Halloran is a highly sought after speaker and consultant. He has been providing training, leadership and guidance throughout his brand management, consulting, and teaching career. He has built and directed some of the world’s largest brands, with over 18 years of strategic consumer marketing, branding, advertising, and new product development experience. His unique perspective emerges from a combination of strategic brand management experience with a deep understanding of consumer insights.

Tim is President of Brand Illumination, a strategic marketing and insights firm that practices understanding and then building relationships between consumers and brands. Brand Illumination clients include Coca-Cola, Kraft Foods, Nabisco, Planters, Oreos, vitaminwater, smartwater, Georgia Pacific, Turner Broadcasting, the NBA, UPS, Intercontinental Hotels Group, Chico’s, Atlanta’s Fox Theatre, Simon Malls, and HasBro. Prior to consulting, Tim spent 10 years in the Coca-Cola brand management organization, leading multiple beverage brands and marketing innovations. His successes at Coke include the national launch of POWERADE sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, development of Coke's first Internet marketing initiative with his work on Cherry Coke, and the overhaul of Coca-Cola's U.S. tea strategy, including the development of Gold Peak Tea. Tim has been featured as a brand expert on numerous radio and television outlets and in USA Today, the Wall Street Journal, and Business Week. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist by Georgia State University.

Mr. Halloran also serves on the faculty at Emory's top ranked Goizueta Business School where he is a highly rated instructor in brand management and new product development.

Tim Halloran is available for speaking, training, and consulting. His passion centers around enhancing the skill set of current and future marketing professionals so that they may, in turn, create brands that have lasting relationships with their consumers. Tim resides in Atlanta with his wife and 3 children.

Emory Marketing Analytics Center, Tim Halloran, Executive Director: www.emorymac.org

You Tube Video – See Tim speaking!   http://youtu.be/qWhRb5Tyf2w

Tim Halloran Recommendations

Matt Kahn, Former Senior VP Marketing, Glaceau Brands, The Coca-Cola Company
“I've known Tim since 1998. He was my boss when I was an associate brand manager at The Coca-Cola Company and I've hired him many times in the past 6 years as a research and brand strategy consultant. Tim is one of the best brand strategists I've ever met. He has a deep knowledge of consumer marketing and a terrific ability to build out a brand's architecture and differentiated brand positioning statement. Tim also has a deep knowledge of market research from design to implementation to interpreting the results. I have hired Tim to conduct product, packaging and positioning research many times while I was running the vitaminwater, smartwater and powerade businesses. In all cases, the research results he delivered and more importantly, the recommendations Tim provided based on these research results, led to smarter business decisions. Tim has a great grasp of both the academic and practical sides of marketing. He has a great mind and he is very easy to work with. I definitely plan to do business with him again.”


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